Database of mobile ad partners

About big data era and Zuckerberg’s law

Less than a year ago, Facebook founder Zuckerberg announced in Web 2.0 Summit, according to Facebook statistical data, social share information grows exponentially, today the total amount of share information groweed two times than two years ago, one year from now, the total share information user generated will double. Zuckerberg’s social sharing law can show as a formula: Y = C x 2 x. X represent the time, Y represent amount of user’s share information, C is for the moment of share information now. If this formula was set up, then 20 years later, a user’s share information will be one million times than today, namely the 20 power of 2.

 

Zuckerberg laws really exist? If found how to understand? If simple see from individual users with visual experience this law may not be established. Only 24 hours a day, everyone’s Internet time is limited. If the contribution data of his network after 10 years is more than one thousand times than today’s, 20 years later one million times than today, how can a person face such a large volume of data in finite time? Can’t imagine a man read the amount of information after ten years one thousand times than today’s, ora person surfing on the mall or playing online games twenty years later one million times than today’s. Similarly, if from traditional operation site, the data they can produce can only grow according to count progression.

 

Zuckerberg’s law only founded in website such as Facebook, that is, only applicable to the individual user, through the interpersonal relationship between information interaction and communication of the network service framework of WEB2.0. Say for example: according to the study of the sociology, people can only maintain effective up to 145 social relationship on average, that is 900 million users on FACEBOOK can each have 145 friends on average. If a user and his friends there only say a word or leave an action today, then he will be able to obtain 145 share information from his friends, and his production information is spreaded to 145 people. If the user and his friends said ten words or do ten action, the he will get 1450 items of information from friends, and the produced information in website is 145 10 power. In other words, if each user’s network behavior is count level growth, then the spread between users, interaction, and sharing information is geometry class growth. Compared with the traditional web site, for example, a web portal, a users see a news only get a behavior record, see more ten news only have 10 records, data quantity will not produce the effect of geometric level growth, Zuckerberg’s law fail.

 

The experience of the FACEBOOK data is that the share data get doubled each year, actually in theory the growth of the shared data should turn many transgressions. So, this is not a accurate mathematical laws, but only a description to the statistical significance. Different sites in different historical periods and different operational level, share data increase might be different. But, the main trend is not wrong, this rule will be effective in a quite long period. The famous Moore’s law put forward in 1967, but still effective in 45 years later today.

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Forbes, USA Today contribute to Thalamus’ database of mobile ad partners

Tue, 11 Nov 2014 00:00:00 +0000

usatodayThe USA Today app

Forbes and USA Today are among the publishers with profiles on Thalamus� crowd-sourced database of advertising partners, which now powers ad vendor discovery and research for more than 85 percent of the AdAge top digital agencies list.

Removing loads of burden from these publishers and networks, Thalamus has grown its database to more than 50,000 ad partners. With a new Web site that features a clean design, Thalamus provides a rich layout of publishers� and networks� mobile ad offerings.

�Mobile plays a huge role here as most of the networks and publishers listed have a mobile component, if not being pure-play mobile ad networks,� said Garrett Gan, founder and CEO of Thalamus, San Francisco. �Almost every single one of the 50,000 ad partners listed in our database have a mobile offering either through their ad network capabilities or serving mobile ads on their mobile Web site or app.�

Progressing toward automation

Thalamus, a crowd-sourced database of over 50,000 ad partners across the globe, connects media buyers and sellers through an open data and review platform, which brings unprecedented transparency and organization to the complex digital advertising ecosystem.

Digital marketers and agency media planners are now able to view the capabilities, contacts, Web traffic, marketing collateral, and pricing of digital ad vendors across the world. Users can also read reviews written by other media buyers that reveal their experiences with ad partners, as well as prices they have paid, or these users can write reviews of their own to contribute to the community.

Through this platform, marketers can save a ton of time that was once spent on individual phone calls. Ad purchasers can now find in-depth summaries and directories about publishers that relate most to them and their companies.

Advertising vendors, which include ad networks, publishers, blogs, and demand platforms, can add themselves to this database, or edit an existing profile through a verified sign-up.

Thalamus claims to be the Yelp for digital advertising, Mr. Gan said.

Thalamus verifies all information added to the database by contributors to ensure all users are receiving correct data.

Building a presence

Reddit, eMarketer, Shazam, Conversant, USA Today, Pandora, Spotify, Associated Press and Cond� Nast are other publishers and networks to adopt Thalamus� database and verify their profiles.

These mainstream news and service companies can easily rely on partners such as Thalamus to provide more revenue through advertisers.

Spirits company Bacardi recently bought advertising space on Pandora and targeted heavy mobile users with a contest that rewarded entrants with free vacation tickets while promoting the brand’s Triangle station.

Mobile listeners using the Triangle station were met with a Bacardi ad, enticing them to enter the contest. Through this contest, Bacardi activated the social aspects of its brand to relate to outgoing mobile device users (see story).

Shazam has built its advertising platform this year as well.

With more than 700,000 Shazams during the Super Bowl and a revamped iOS application, Shazam is placing itself as an attractive option for second-screen marketing by providing its growing user base with added value.

During the Super Bowl, Shazam recognized all of the ads for the first time ever, with Chevrolet and Jaguar leading the way with top-Shazamed ads. Following the success of these second-screen engagements, Shazam announced a new look for its iPhone app (see story).

Through its database, Thalamus can serve as the bridge connecting Bacardi to Pandora and Chevrolet and Jaguar to Shazam. However, the aforementioned partnerships did not necessarily occur through the use of�Thalamus’ database. The are simply examples of recent advertising efforts by the brands mentioned.

�Our vision is to become the ‘de facto standard of global advertising data, with all the information a digital marketer or media planner would need to source, evaluate, and connect with the ideal advertising partners matched to their goals,� Mr. Gan said.

Final Take

Caitlyn Bohannon is an editorial assistant on Mobile Marketer, New York

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Caitlyn Bohannon is editorial assistant on Mobile Marketer and Mobile Commerce Daily, New York. Reach her at caitlyn@mobilemarketer.com.


Reebok sees higher engagement with targeted mobile campaign

Fri, 22 Aug 2014 00:00:00 +0000

ReebokSkyscape

Reebok International found that using a predictive targeting model for a mobile ad campaign produced measurably better results than less targeted efforts as determined by research from the Qunnipiac University School of Business.�The university compared click-through rates and other engagement metrics on both smartphones and tablets for the mobile campaign, in which three ad networks were given 30 days to generate 1 million impressions. One of the networks, AdTheorent, generated markedly higher engagement.�

�Comparing the different targeting approaches and capabilities of vendors in the mobile space is extremely important, and will continue to be as the space changes,� said Jessica Ruscito, director of U.S. media and digital branding at Reebok International. �Digging further into additional metrics like site visitation and engagement will also be vital to evaluating mobile performance.��

All three of the networks in the study had the same creative, provided by Carat, as part of the footwear company�s �Skyscape� campaign. The networks used two different-sized ad units per platform.�

Data-driven results�

The research determined that AdTheorent drove overall engagement of 3.5 percent, including 2.4 percent on smartphones and 4.1 percent on tablets. That compares with overall engagement of 0.9 percent on the network identified as �Network B� and 1.22 percent on �Network C.��

Engagement was much higher on tablet than it was on smartphone for AdTheorent ad recipients, while the other two ad networks delivered higher engagement via smartphone than tablet.�

Across the three networks, 52 percent of the 3.27 million impressions were served on tablet devices. Tablets accounted for 65% of impressions for AdTheorent, compared with 50 percent for Network B and 41 percent for Network C.�

The study also showed differences in engagement by the size of the ad used. Overall, 35 percent of the 3.27 million impressions were served using the 320 x 50 ad on smartphones and 46 percent were served using the 728 x 90 creative on tablets.

Across the board, click-through rates were higher for all networks using a 320 x 50 creative compared with the 300 x 250 for smartphone, and using a 728 x 90 creative compared with the larger ad on tablets.�

More mobile

Mobile marketing will continue to grow at Reebok, Ms. Ruscito said. The company learned some valuable lessons from the study.�

�AdTheorent�s predictive targeting model can be an effective and efficient way for us to generate clicks and engagement with our ads in the mobile and tablet space,� she said. �The performance we saw with them in this study was an encouraging validation of their targeting model capabilities.

�Mobile advertising will continue to grow in importance as part of our overall advertising strategy and media mix. This type of third-party research is certainly helpful in measuring the engagement we see in the platform and confirming our increased focus in the space.”

Final Take

Mark Hamstra is content director at Mobile Marketer, New York

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Independent mobile ad networks cast around for survival net

Fri, 07 Feb 2014 00:00:00 +0000

Samsung's curved screen stands out among holiday sMobile ad networks expand, consolidate to keep up

With brands and agencies increasingly interested in specialized and hyperlocal mobile advertising, independent ad networks are getting squeezed to either sell marketers on promised end-to-end services or scale down their focus to one specific type of tactic.

Recent moves from InMobi, Millennial Media and Mocean all highlight the evolving role of mobile ad networks to invest in areas outside of traditional mobile display buying and selling. However, the extent that independent mobile ad networks will be able to extend their businesses into specialized services is still up for debate.

�Unless you have a niche, unless you can say you really own a certain area, it�s going to be really tough to compete,� said Dave Martin, senior vice president of media at�Ignited,�El Segundo, CA.

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�[Ways that the mobile ad networks will evolve include] better use of location data, better use of the native data that comes out of a device,� he said. �Innovative ways to use data for better targeting is what�s coming next.�

Rise in niche-based targeting
The fact that some of the bigger mobile ad networks are now looking to build out more all-encompassing ad units points to the growth of the smaller ad networks that are built around granular levels of targeting.�

With both Facebook and Twitter seeing significant amounts of revenue coming from mobile, both companies are looking to cozy up more to brands and agencies directly through their own mobile ad networks that could potentially cut out the independent�mobile ad network as the middleman to generate higher profit returns and more control.

The location-based ad networks are also an area of growing importance for marketers in honing in and segmenting specific groups of consumers.

Verve, xAd, PlaceIQ and JiWire all specialize in serving hyper-targeted ads to consumers based on where they are.

There are also a number of different mobile video companies. However, independent mobile ad networks want to establish their own expertise in mobile video to tap into the growing amount of content that is consumed via a smartphone or tablet.

Although this may not completely eliminate the need of a mobile ad network, there are more options for brands and agencies to work with, which does push mobile spend across different companies.

At the same time, these specialized ad networks lack the scale of the bigger ad networks that advertisers are interested in.

�When you have all these different tactics that you�re trying to deploy to help an overall campaign work on both cylinders, there are different things that we would utilize in different ways,� said Jeff Malmad, head of mobile at Mindshare, New York.

�We like to spread it out and surround the consumer in different ways with the most relevant message,� he said.

Building out mobile capabilities
Millennial�s acquisition of Jumptap last year highlights a growing number of acquisitions that mobile ad networks are likely to make in the coming years to help grow their businesses.�

The Jumptap acquisition gives Millennial the technology to build out better targeting options.�

At the same time, Millennial is making a hard push to sell marketers on bigger ad formats that include video and rich media (see story).�

�We�re at a point in our industry�s evolution where one-trick mobile ad networks can no longer survive,� said Mollie Spilman, executive vice president of global sales and marketing at�Millennial Media,�Baltimore, MD.�

�Advertisers want�fewer partners who can do more,� she said. �The most successful mobile ad platforms must excel at programmatic, understand audiences and reach them across screens and be able to tie impressions back to the cash register. It�s a constant race between platforms, advertisers and consumers.�


Examples of Millennial’s ads

Last week, Paul Palmieri, CEO/cofounder of Millennial stepped down from the company and was replaced by Michael Barrett. Mr. Barrett was formerly chief revenue officer at Yahoo and brings some experience�in programmatic advertising to his role at Millennial.

According to Ms. Spilman, the company�s initiatives for 2014 include better targeting, deepening audience data, focusing on cross-screen and beefing up its real-time bidding capabilities.

To accomplish all of this, it is not impossible to imagine that Millennial may continue to acquire smaller companies.

However, this approach can be risky with too many ongoing initiatives and ad offerings that claim to do everything.

�We did see this same kind of thing happen with ad networks five or six years ago,� Ignited�s Mr. Martin said.

�I think consolidation is kind of what has to happen because there�s only so many ad dollars to go around,� he said. �Granted, we are a steep part of the curve, meaning that mobile is going to grow really fast, which means that there might be room for all of these guys to continue to exist and thrive, but at the end of the day, the ones that are delivering the most value to their clients will survive, and the ones that are kind of struggling will not.�

All-in-one expertise
At the same time that Millennial is going through new leadership, both Mocean Mobile and InMobi are also looking to grow their presence around new products and offerings that break out of basic display ads and traditional buying.

Mocean Mobile � previously split up into Mojiva and Mocean� and Yahoo launched a mobile ad-serving platform this week that is powered by the Yahoo Ad Exchange.

Under the deal, Mocean�s publishing partners will now be able to leverage Yahoo�s recently launched Yahoo Ad Exchange for better targeting and programmatic buying.

The new initiative fits into a bigger effort from Mocean to transition into programmatic.

�I think that the mobile ad networks are going through a similar transition as the display ad networks � [there is] a level of value, it�s very curated, but I think we�re seeing a significant migration to RTB and programmatic as a very efficient way to being able to tie those together,� said Graham Mosley, senior vice president of business development at Mocean, New York.

The growth in native mobile ads over the past year is also spurring mobile ad networks to develop new products.

For example, InMobi recently launched a new unit that places a mobile ad into a native ad that resembles a piece of content.

�While traditional ad formats have been effective in delivering revenues to publishers and conversions/engagement to advertisers, they have not necessarily delivered the intended user experience,� said Krishnendu Majumdar,�head of products at InMobi, Singapore.

�With InMobi Native Ads, we can deliver rich native-user experiences that drive greater engagement and revenues for our partners,� he said.


The new native ads

InMobi�s new native ads are built on top of the company�s ad network.

However, switching directions from display to native ads could be a challenge for mobile ad networks since Facebook, Twitter and others� revenue-generating mobile strategies have been built for native while mobile ad networks are building in native capabilities to existent products.

�I think the challenge [with native], particularly for the mobile ad networks, is what their native capability is and how much they can really support in terms of richness within the native piece,� said Azher Ahmed, senior vice president and director of digital operations at DDB Chicago.

Growing connected devices
As more marketers think beyond smartphones and tablets for their mobile initiatives, mobile ad networks could have an interesting opportunity to extend their ties with big brands onto new platforms.

Ford, Sherwin Williams and Domino�s Pizza are only a few big brands that are betting on connected devices as the next big iteration of mobile.

Take television, for example.

Despite the fact that there are more connected TVs and an increase in portable devices and game consoles, marketers still pour money into big TV advertising.

�If what we�re hearing might become a reality in terms of an Apple TV starting to now offer apps, or Android obviously has a couple of different gaming devices that have been out there and the hope is that they can take another stab at a Google TV-like product, I do think that these mobile ad networks are uniquely positioned because they�re already working with these platforms to extend to these newer technologies,� Mr. Ahmed said.

�Whoever gets there quickly and with the scale that our clients want are probably the ones that will end up winning and probably getting acquired by some of the larger fish in terms of just overall giving a package that these advertisers can ultimately buy,� he said.

Final Take
Lauren Johnson is associate reporter on Mobile Marketer, New York

Lauren Johnson is associate reporter on Mobile Marketer. Reach her at lauren@mobilemarketer.com.


Mobile ad vendors in a tight spot as industry matures

Tue, 19 Nov 2013 00:00:00 +0000

Mobile genericMobile messaging’s full potential is not realized at large organizations

Several trends are putting increasing financial pressure on mobile advertising vendors, resulting in layoffs, bankruptcies and consolidation.

From AT&T shutting down AdWorks to Velti�s bankruptcy filing, it is clear that while mobile advertising is growing, not everyone is making money here. Part of the problem is that while brands and marketers are dabbling in mobile advertising in a bigger way, few have yet to make a major commitment to it.

�Generally speaking, spend on mobile advertising/marketing is going slower than it should be or is expected,� said Julie Ask, vice president and principal analyst at Forrester, Cambridge, MA. �There is disproportionately little spend on mobile relative to usage time.

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�Also, mobile is great for lower funnel marketing where you get to know your customers, learn about them, earn their trust and then are better able to serve them,� she said. �A lot of companies just aren’t ready for that level of that highly contextual or relevant engagement.

�Many don’t have CRM in place. They don’t have analytics in place. The capabilities of many vendors exceed what marketers and consumers are ready for.�

Competing against Google
In addition to marketers� budgets still lagging, when they are spending money in mobile, most of it is going to Google and Facebook, where mobile users are spending much of their time.

This leaves a growing number of mobile ad vendors competing for the still small piece of mobile ad spend that remains.

Mobile ad spend continues to grow. Mobile ad revenues totaled $3 billion during the first half of 2013, up from $1.2 billion in the previous year, according to recent data from the Internet Advertising Bureau. For the year, mobile ad spend in the United States is expected to exceed $6 billion.

Vendor rationalization
The way that mobile advertising dollars are being focused on Google and Facebook also points to a trend among the big agency groups such as WPP and Publicis Omnicom, which recently announced plans to merge.

Increasingly, these agency holding companies are looking to drive efficiencies by reducing the number of vendors they partner with. As a result, ad spend is being concentrated into fewer vendors, leaving less for the smaller guys.

These market conditions are making it difficult for some vendors to stay in business.

With Velti�s mobile ad exchange Mobclix unable to provide sufficient liquidity, the company recently said it is winding down the business, and at the same time filed for Chap. 11 bankruptcy for its remaining United States operations.

Around the same time, AT&T shut down its AdWorks advertising business because it had not gained traction. One of the problems, according to reports, was that AT&T had tried to leverage its customer data to enable targeted ads, but never figured out how to do so effectively.

Mergers and acquisitions
While some mobile ad vendors are scaling down, others with deep-enough pockets are looking at ways to make themselves more competitive through mergers and acquisitions.

For example, mobile ad network Millennial Media, which has faced slower than expected revenue growth, acquired Jumptap, to help it gain scale.

Additionally, Twitter recently announced that it has closed its acquisition of MoPub, a mobile ad serving platform and real-time bidding exchange.

As mobile social use continues to grow, Twitter � flush with cash after its initial public offering – is viewed as a potentially viable competitor to Facebook in mobile advertising.

The success of Twitter�s IPO, which raised $1.82 billion, suggests there is an opportunity for quickly growing mobile services such as Square, Uber, SnapChat, Pinterest and others to also go public.

Snapchat reportedly recently turned down a $3 billion acquisition offer from Facebook, with the company holding out for an even bigger offer.

Those that do choose to go the route of a public offering could find themselves with enough cash to consider acquiring their own mobile ad platforms, leading to more industry consolidation.

�Mobile won’t be stand-alone,� Ms. Ask said.

�There is a need to understand what consumers are doing across touch points – digital and offline,� she said. �That will drive more acquisition.

�Some companies will have the bandwidth or desire to string together best of breed solutions. Others will look to a single partner for the simplicity and synergy of doing so.�

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.


Velti combines analytics, advertising solutions to launch its own mobile ad network

Thu, 28 Mar 2013 00:00:00 +0000

Velti

In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M�s and McDonald�s increase customer engagement.

The Velti Media ad network will connect marketers to 1.4 billion consumers around the world. The mobile marketing and advertising technology and solutions provider is taking this step to further capitalize on the growth in mobile advertising, having experienced an 82 percent increase in mobile advertising revenue last year for a total of $54.3 million.

�In combining mobile advertising and marketing with performance data and predictive analytics, Velti is now able to make recommendations to brands on the best types of campaigns to run in order to achieve a specific set of goals,� said Krishna Subramanian, chief marketing officer at Velti, San Francisco.

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�Velti is also able to tap into the Mobclix exchange for access to inventory of over 40K applications, providing marketers with immense reach in key geographies,� he said.

�Finally, we�re giving advertisers access to 1.4 consumers on mobile devices around the globe.�

Unified data model
Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner, Inc. By 2016, the number is expected to reach $24.5 billion.

The number of mobile advertising networks is on the rise and they are all competing for brands� small but growing mobile budgets. Others in this space include AdMob, Jumptap, Greystripe and Millennial Media.

The Velti Media network will combine mobile advertising and marketing solutions in a single technology platform across a unified data model.

Some of the brands already using Velti Media include Intel, Toshiba, Hasbro, Disney and eBay in addition to Unilever, M&Ms and McDonald’s.

Multi-screen targeting
Velti has also introduced its Multi-channel Targeting technology, a universal data analytics platform on mobile that will enable brands to target consumers with relevant advertising and marketing interactions across smartphones, tablets and PCs. As a result, brands will be able to identify and target consumers as they move between devices throughout the day.

To help manage the new platform, Velti has hired Michael Hess as senior vice president of advertising sales.

Typically, advertisers need to use multiple solution providers to achieve their goals in mobile, from building their brand and driving conversion to increasing frequency and loyalty.

The Velti ad network combines advertising and marketing with performance data and predictive analytics to enable brands to drive new customers into the marketing funnel, increase engagement and manage customer lifecycle management through different programs.

�The ability to reach consumers across a range of devices is becoming more and more critical,� Mr. Subramanian said.

�The ability to retarget from desktop to mobile Web, mobile app and mobile messaging, allows advertisers to continue delivering deeper levels of engagement as consumers switch to other devices,� he said.

�Velti will be the first universal data analytics platform on mobile that allows brands to target consumers with relevant advertising and marketing interactions on smartphones, tablets and PCs, so they can identify and reach the same consumers across any device or platform.�

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.


InMobi builds contextual expertise with Overlay Media acquisition

Wed, 09 Jan 2013 00:00:00 +0000

iphoneMobile advertising on the rise

In a reflection of the importance of contextual relevancy in mobile advertising, independent mobile advertising network InMobi has acquired context aware computing firm Overlay Media.

British company Overlay Media built its Context Engine technology to deliver personalized content to mobile users. InMobi is expected to use the technology to deliver more targeted and personalized ads to users.

�The Overlay Media acquisition provides significant positive benefits to the research InMobi conducts and feeds into InMobi products,� said Shrikant Latkar, vice president of marketing at InMobi. �We are expecting an exciting year for product innovation.

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�While it is early days, the potential for delivering enhanced and contextually aware content to consumers is very interesting for InMobi,� he said.

Financial terms of the deal were not disclosed.

Interactive advertising
Overlay Media works with mobile device manufacturers and brands to develop contextually aware mobile applications and location-based services as well as provide consultancy and research support. Its technology focuses on enabling mobile devices to provide a highly personal and immersive user experience.

The outlook for ad networks is good as consumers spend increasing amounts of time engaging with mobile devices, resulting in continued growth for mobile ad networks.

The savvy ad networks are investing in scaling up and offering new services to insure they remain competitive as mobile advertising moves past its initial trial phase into more sophisticated and bigger strategies.

Leveraging mobile to deliver contextually relevant experiences for brands is one way that ad networks are expected to meet brands needs in 2013.

The ability to leverage not only the time of day and a user�s location � which marketers are getting better at all the time � but also a user�s behavior and preferences is key to strong contextual relevancy.

�Advertising media has evolved from one-way communications to more interactive advertising,� Mr. Latkar said. �With today�s advanced mobile technology, a more personalized advertising experience is possible, and today marketers are able to reach their targeted audiences more efficiently and effectively.

�We�ll see more contextually-driven marketing in 2013 from all available sources of ambient information about user activity,� he said.

Personalized services
The Overlay Media deal is the latest acquisition from InMobi, which acquired MMTG Labs and Metaflow last year as it looks to build its rich media mobile advertising platform.

MMTG Labs is the parent company of AppBistro and App Galleries, a white label app store platform. While AppBistro is reportedly being shut down, AppGalleries could give InMobi a way to provide another way for publishers to monetize mobile via custom app stores.

The Overlay Media team will be based from the InMobi EMEA headquarters in London.

�Overlay Media are leading developers of mobile data analytics based technologies,� Mr. Latkar said.

�Overlay specializes in building technology that enables mobile devices to deliver personalized services to users based on their current or future activity,� he said. �The technology aims to make human-computer interaction as seamless as possible.�

Final Take
Chantal Tode is associate editor on Mobile Marketer, New York

Senior Editor Chantal Tode covers advertising, messaging, legal/privacy and database/CRM. Reach her at chantal@mobilemarketer.com.


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Lets admit … working from house is something we ‘d all want to do.

From being able to function when you want, from wherever you want, the percentage of folks who are making every effort to function from home is constantly enhancing.

Maybe one more factor for the demand is due to the reality it’s now becoming a lot more achievable, with increasingly more individuals functioning from house as well as most importantly … increasingly more people generating income online.

However where do you start?

You have actually possibly heard of various methods to ‘generate cash online’ previously, by applying the likes of Facebook, eBay, Twitter, Surveys as well as Foreign exchange showing up in a lot of referrals. However the concern with the majority of these methods is they just truly help the more advanced client.

Today we wished to radiate the light on a method by applying tried and tested success stories, and also most importantly a system that can be used by any person.

Wish to function from home and also generate cash online? Then listen up.

Over the past couple of years, Google Sniper has actually helped ‘routine’ folks function from residence and also make money online. By applying over 100,000 past consumers, and also the most success stories you’ll ever before find online, we examined out the system to view what the difficulty had to do with.

With easy to adhere to training handbooks, video clips, regular monthly webinars and also 1 on 1 assistance, the system has been set up for success.

The technique? Spending a couple of hours a day building tiny ‘Sniper’ websites and adhering to a secret formula that conveniently rates them in Google. As folks search and discover your sites with Google, you make money via suggesting relevant items as well as making a payment (cash) from each sale.

I’m just scraping the surface below though, but I wanted to offer you an understanding right into how it functions.

Would like to work from residence? After that generating income online is the apparent choice. Need to know just how?

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Google’s wireless strategy has potential to be global carrier-agnostic service

Google’s wireless strategy has potential to be global carrier-agnostic service

 

By Chantal Tode

 

genericGoogle will start offering mobile voice and data plans

Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.

At Mobile World Congress in Barcelona this week, Google confirmed what had been rumored for the past year that it is working on a wireless service. The strategy, which the company insists is on a small scale, points to Google’s growing focus on mobile as well as the perception that existing wireless carriers have left untapped opportunities on the table.

“In an alternative scenario, this will be a nationwide – and eventually global – MVNO that allows users to leverage the right network at the right time based on data speed or data pricing or allotment,” said Philip Solis, research director of mobile devices at ABI Research, Oyster Bay, NY. “This could be the start of a carrier-agnostic MNVO.

“At its greatest potential, a Google MVNO would allow Google to integrate voice and data services over home and enterprise Wi-Fi access, public Wi-Fi hotspots, and various mobile operators networks,” he said.  “It would combine that access with its OS, applications, search, payments service (Google Wallet + Softcard), and more.

“Google could become to mobile devices what Jasper Wireless is to M2M and telematics. This would all play into how well Google can aggregate information for more accurate marketing services that can command higher prices.”

Small-scale test

Google said this week that it will become a mobile virtual network operator. This means the company could buy wholesale access from Sprint and T-Mobile that it would sell to its own customers.

The program will help Google learn more about mobile voice and data services. This is similar to Google’s Nexus program, which initially was an experiment to see how consumer purchased and used smartphones.

As with Nexus, if the wireless service test is successful, Google could expand it.

Initially, Google’s aim will be to increase eyeballs and frequency of engagement to drive revenue from its core advertising offering and not from generating revenues from the MVNO operation.

“For Google, I think this is an opportunity to push the envelope around how mobile access can be offered while at the same time strengthening its own user base with subscription clients who can, with a Google phone, the Google Android operating system, Google apps and services, and a Google mobile connection, operate entirely within the Google ecosystem,” said Sara Kaufman, senior analyst for service provider and markets at Ovum.

“Google can push this envelope because unlike most MVNO’s the end game is not achieving profitability by achieving scale with a compelling offer,” she said. “For Google, the objective is more in increasing the eyeballs and engagement with its users to drive advertising revenues, which is the company’s core revenue generating offering.”

Mobile communication evolves

The wireless service is an example of how Google continues to look beyond its core business – search – as mobile’s role in the lives continues to grow and expand.

Google also said that it will conduct its first test flight of drones later this year that are capable of providing Internet connectivity to those below.

While Google was talking about possible wireless carrier workarounds at Mobile World Congress, Facebook founder Mark Zuckerberg was on hand discussing Internet.org, a project to bring Internet connectivity to underserved areas by providing free access to Facebook, Google search and other services. The goal is to drive smartphone use.

Mobile communication continues to evolve and carriers have not done as good as a job adapting to these changes as they could have.

One development with a big impact is the growth of over-the-top messaging applications, which bypass the SMS services offered by wireless carriers to send messages over the Internet.

The potential in this market is evidenced by Google’s acquisition of mobile messaging WhatsApp last year for $19 billion.

Carriers missed the opportunity to develop their own messaging apps.

Room for innovation

While carriers have relationships with a large number of consumers, many of these customers are frustrated with what they feel are overly restrictive voice and data plans.

As a result of these developments, many see an opportunity for someone like Google to come in and innovate how wireless services are packaged and priced.

“[A Google MVNO] could also break the currently more restrictive pricing for non-handset mobile devices and push mobile operators to change their data share plans as well,” Mr. Solis said.

“The significance of Google’s MVNO depends on exactly how far Google will take it,” he said. “In one scenario, this will be a limited MVNO used test new features, such as automatically reconnecting a dropped call and using Wi-Fi first including for voice.

“This would provide proof-of-concepts for mobile operators to adopt.”

Connected devices

One potential area of opportunity for Google with wireless services is to focus on the quickly growing market for connected devices beyond smartphones.

“You could easily see Google playing strongly in the connected devices area where we have a burgeoning array of new connected devices that the major carriers are attempting to retrofit into data sharing and/or inflexible, old-school plans that require the customer to pay for monthly line access plus a data allowance on top of it,” Ms. Kaufman said. “These types of plans are not really tailored to address the types of usage these devices generate.

“So Google could have some impact on redefining how operators charge for connected device access and how operators model their connectivity and services for non-handset mobile broadband devices,” she said.

“Google is also in a good position to experiment with integrated bundles that are content-, apps- or usage-specific offerings and ties in with the company’s suite of productivity, storage and other apps and services. This offering also allows Google to expand its direct billing relationship with end users beyond Google Wallet.”

 

Google’s wireless strategy has potential

to be global carrier-agnostic service

 

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Cyberspace and also World making Where Do We Go From Here

Cyberspace is a way of communicating with actual or envisioned “environments.” In our situation it entails using infotech in such a way that all consciousness of using a modern technology goes away. Up until recently, this technology has actually been only available to a tiny collection of computer system hackers and also energetic study tasks. Presently, the prices and nature of the tools to place some one in a “whole brand-new fact” avert access for the typical person.

When utilizing a cyberspace system, the customer obtains a feeling of being “in” the environment– like a competitor pilot in a flight simulator system. This is done by promoting more than one sense, utilizing all-natural motion as input as well as locking out exterior stimulations.

Stimulating greater than one sense: Normally, a computer system use merely sight (and occasionally sound, such as the beep you acquire every time you slip up) to communicate regarding the user. In a cyberspace system, one could stimulate hearing more effectively (placing on realistic sound results, making use of binaural noise) or sensation (by utilizing joysticks and also other tools) that provide a sensation of the computer-generated items that are being controlled.

Making use of all-natural movement as input: In the instance of the engineer and also the consumer, neither of them offer explicit commands to the computer system to tell it that they are moving in a particular direction in the virtual building. Rather, they are “strolling” because instructions, as well as the instructions as well as speed is gotten by a “treadmill” they are walking on or by infra-red sensors that detects their spatial positions. The developer uses a gadget that allows him hold the computer-projected electronic camera utilizing exactly the same motions he would have utilized if he was gripping a genuine electronic camera.

Shutting out outside stimulations: When the engineer and also the consumer are “walking” around in the building photo built by the computer, they do not see anything however that building. Considering that the computer-generated picture is the only stimuli obtained, that will be just what the mind perceives as actual. This is done by using wide-angle stereoscopic forecast– a lot of our noticing of space and also location is done by just what we see out of the edges of our eyes) and also binaural sound– sound that has been tape-recorded with two microphones put on each side of a sound-blocking gadget– like our ears are placed in our head. When this sound is repeated in earphones, it offers you, baseding on inventor Eric Howlett, “a ghostly sensation of existing”.

Cyberspace suffering Treatment in Children.

We have actually been discovering a possibility to consider the use of cyberspace in the duty of diversion connected with pain as well as stress that accompany treatment. The chances for leverage of these technologies as a disturbance, relate to 3 time periods: before therapy, throughout treatment, and article therapy. There are various degrees and forms of discomfort as well as anxiousness related to each of those phases and that potentially various methods of interruption are useful at these different phases. Virtual reality modern technologies could be an essential possibility to involve the interest of the person and distract them from the discomfort and stress and anxiety linked with each of those stages.

a?c Stage 1, before treatment – linked with stress and anxiety and expectancy.
a?c Phase 2 pertaining to the pain in administration and also tension in the administration – connected with the patient’s state existing pain disorder – real as well as viewed.
a?c Phase 3, in blog post treatment, recurring discomfort and also stress connected with the blog post treatment state.

We are working to set up a taxonomy of pain disorders or stress disorders and straighten those regarding the different periods and state disorders related to the treatment-pre-, during, as well as blog post-, and also considering the mix of methods of diversion, once again presuming that there is a taxonomy of those means of distraction and involvement. The function and also significance of human call in getting that engagement to start the interruption is a crucial factor to consider. Technologies might be a beguiling methods of engaging/seizing their dominant detects of the eyes and ears, of view and noise, and also bringing them into a various truth. The role of games as well as various other ways of engagement are necessary considerations. We expect that violent video games and video games that would involve balance or sportslike/competitive involvements would certainly elevate anxiety degrees, so it could not work disturbance.

I presume that points like muscle contractions and stressing are problems for the shipping of quality treatments. However it could be a fundamental part of the duty not simply to distract, but to relax/calm down the patient. Plainly from a perspective of muscular strain and also other things that you don’t really want intervening or interfering with the therapy procedures, specifically during treatment. So certain kinds of engagement might be sensible prior to and also after treatment, that are not necessarily viable during treatment. We are currently building a classification (taxonomy) of the sorts of preferred problems or wanted bodily states related to each of these therapies and problems.

Again the process and function of the virtual reality innovations is to record the senses, displace the specific into a “various truth,” by reprogramming or re-stimulating those feeling regarding an additional reality. And interesting them/beguiling them in some way that takes hold of their focus in favorable solution. The order of dominance of the senses naturally, the confiscating of the sight and audio senses, those being dominant detects, are absolutely a vital part of this. Not just creating/offering a new fact, yet sidetracking, making sure that the other facts are covered up.

So, exactly what that indicates is that the issues related to the globe watching a TV screen is not ample diversion. There’s still excessive walking around the atmosphere. That implies, from a view (vision) point ofview, relocating head mounted display screens or using dim areas, or whatever, mask out the various other issue. Same is ture of audio detects. Earphones not simply offer the audio feeling but they mask out other audio stimulus. There are ambient views and appears that should be acknowledged, handled in and managed out. The modern technologies might then offer the needed disturbance.

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Osho Meditation

Osho Meditation

 

Eye-Gazing

EYE-GAZING

Step 1: Look Into the Other
“Sit and look into each other’s eyes, [it is better to blink as little as possible, a soft gaze]. Look deeper and deeper, without thinking.

“If you don’t think, if you just stare into the eyes, soon the waves will disappear and the ocean will be revealed. If you can look deep down into the eyes, you will feel that the man has disappeared, the person has disappeared. Some oceanic phenomenon is hidden behind, and this person was just a waving of a depth, a wave of something unknown, hidden.

“Do it first with a human being, because you are closer to that type of wave. Then move to animals — a little more distant. Then move to trees — still more distant waves; then move to the rocks.

Step 2: The Oshoenic 
“Soon you will become aware of an ocean all around. Then you will see that you are also just a wave; your ego is just a wave.

“Behind that ego, the nameless, the one, is hidden. Only waves are born, the ocean remains the same. The many are born, the one remains the same.”

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Now Your tried and tested technique that WORKS Proven Outcomes

All of us recognize that there are numerous “earn money loopholes” or “push button software program’s” offered to buy that have the capacity to create you cash online, yet there’s absolutely nothing much better compared to a proven approach that works. A thorough detailed overview which takes you from struggling to make a cent, to making compensation on autopilot for months at a time.

Google Sniper by George Brown is precisely that, and also it’s a system that will take you with finding a particular niche, finding high quantity targeted keywords, choosing an item to advertise to setting up your wordpress website and also getting in indexed by Google. It actually is the most fail-safe system offered.

Not only is it a well educated training course anyone can learn, the technique in fact kicks butt! It takes you generally regarding 2-4 hours to create a Sniper website, as well as this includes every little thing from researching a niche to locating a product to promote (if you comply with the actions appropriately). Hereafter, it really is all systems go …

As individuals we all value time over money right? Well a technique that generates you a bargain of money however takes you 16 hours a day to run isn’t an excellent one. Yes you’ll earn money, but you won’t have whenever to appreciate that cash. Yet Google Sniper actually makes you commission on auto-pilot. It takes on ordinary 2-4 hours to set up, and after that you just could just unwind. Why?

There’s no traffic generation involved!

a?? No Pay Per Click
a?? No Web link Structure
a?? No Social media site– No Facebook, Twitter, Tumblr or anything or that sort
a?? No Certified Public Accountant
a?? No More Spending Time On Months Of Material Either …

It’s an amazing technique, and it’s very easy to discover.

Google Sniper actually is a needs to for anybody wanting to earn money online. The 104-page eBook overviews you via the process, as well as is enhanced by the detailed walkthrough videos. The regular monthly alternative of Sniper X additionally keeps every little thing up to day, and provides you much more methods and also methods to make more money from your sniper websites. However that choice is optional …

So with more success tales created than any other earn money on-line strategy? It’s a no brainer

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Integrated Marketing

Approach aimed at unifying various marketing methods such as mass advertising and marketing, one-to-one marketing, and also direct advertising. Its goal is to complement and also strengthen the marketplace impact of each technique, and also to use the market data created by these efforts in product development, pricing, distribution, customer care, etc
.

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Cyberspace as well as Globe making Where Do We Go Away

Cyberspace is a way of connecting with genuine or envisioned “environments.” In our situation it entails using information technologies in such a way that all awareness of utilizing an innovation vanishes. Up until just recently, this innovation has actually been simply available to a small set of computer cyberpunks and also active study projects. Presently, the costs and also the natural world of the devices to position some one in a “whole brand-new fact” preclude accessibility for the ordinary individual.

When making use of a virtual reality system, the customer obtains a sensation of being “in” the atmosphere– like a boxer aviator in a flight simulator system. This is done by promoting greater than one feeling, utilizing organic activity as input as well as locking out external stimulations.

Promoting greater than one sense: Normally, a computer system usage simply sight (and occasionally sound, such as the beep you acquire each time you slip up) to connect with the user. In a cyberspace system, one can promote hearing more effectively (placing on practical sound effects, using binaural sound) or sensation (using joysticks as well as other devices) that provide a feeling of the computer-generated things that are being controlled.

Using all-natural activity as input: In the instance of the designer as well as the consumer, neither of them provide explicit commands to the computer system to tell it that they are moving in a certain direction in the online structure. Rather, they are “walking” during that instructions, and the direction as well as speed is picked up by a “treadmill” they are walking on or by infra-red sensors that detects their spatial positions. The designer uses a gadget that lets him hold the computer-projected camera making use of exactly the very same activities he would have made use of if he was grasping an actual electronic camera.

Shutting out external stimuli: When the designer and also the client are “walking” around in the building graphic developed by the computer, they do not view anything however that building. Given that the computer-generated image is the only stimuli obtained, that will certainly be exactly what the mind perceives as actual. This is done by utilizing wide-angle stereoscopic projection– a bunch of our sensing of area as well as area is done by just what we view out of the edges of our eyes) and binaural audio– sound that has actually been tape-recorded regarding two microphones positioned on each side of a sound-blocking tool– like our ears are positioned in our head. When this noise is played back in earphones, it provides you, baseding on creator Eric Howlett, “a spooky feeling of being there”.

Cyberspace in Pain Therapy in Children.

We have been discovering a possibility to think about using cyberspace in the duty of distraction connected with discomfort and tension that go along with treatment. The opportunities for leverage of these modern technologies as a distraction, relate to 3 period: prior to treatment, during therapy, and also article therapy. There are different degrees and also types of discomfort and anxiety related to each of those phases which potentially various methods of distraction serve at these various phases. Virtual reality modern technologies may be a crucial possibility to interact the attention of the patient and distract them from the discomfort as well as anxiousness related to each of those stages.

a?c Stage 1, before therapy – associated with anxiety as well as expectancy.
a?c Phase 2 related to the pain in management and also stress in the management – linked with the individual’s state existing discomfort condition – genuine as well as perceived.
a?c Phase 3, in blog post treatment, residual discomfort and anxiety associated with the post treatment state.

We are working to set up a taxonomy of pain conditions or tension conditions as well as straighten those with the various periods and also state problems connected with the treatment-pre-, during, and also post-, and also considering the mix of methods of interruption, once again thinking that there is a taxonomy of those methods of diversion and also engagement. The function and also significance of human call in getting that engagement to begin the diversion is a crucial consideration. Technologies might be a seductive ways of engaging/seizing their dominant detects of the eyes as well as ears, of view and sound, and bringing them into a different reality. The role of video games as well as various other ways of engagement are essential factors to consider. We anticipate that terrible video games and also video games that would entail balance or sportslike/competitive involvements would elevate stress degrees, so it may not be useful interruption.

I assume that things like muscle contractions and worrying are problems for the shipment of top quality therapies. But it could be an important part of the duty not only to sidetrack, however to relax/calm down the patient. Plainly from a standpoint of muscle tension as well as various other points that you do not really want intervening or interfering with the treatment processes, specifically during therapy. So specific type of engagement might be sensible just before as well as after treatment, that are not always viable throughout therapy. We are presently building a category (taxonomy) of the sorts of preferred problems or wanted physiological states connected with each of these therapies and conditions.

Once more the procedure and objective of the cyberspace innovations is to catch the detects, displace the specific right into a “different fact,” by reprogramming or re-stimulating those feeling regarding one more reality. And appealing them/beguiling them in some way that seizes grip of their attention in good service. The order of supremacy of the detects obviously, the seizing of the sight and also audio senses, those being leading detects, are certainly an essential component of this. Not just creating/offering a new fact, but sidetracking, ensuring that the various other truths are covered up.

So, just what that implies is that the truths associated with the world seeing a TV screen is not ample diversion. There’s still too much going around the atmosphere. That indicates, from a view (vision) point ofview, relocating head installed display screens or making use of dim rooms, or whatever, mask out the various other truth. Very same is ture of audio detects. Earphones not simply provide the audio sense however they mask out other audio stimulus. There are ambient views and also seems that have to be acknowledged, handled in as well as managed out. The modern technologies could then serve the required diversion.

Try Market Samurai For Free!

    What\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s New For Traffic Generation

  • Hydravid Syndicate Hydravid Syndicate Adds Incredible Power to your videos by syndicating them against an (almost) unlimited number of sites. Including the highest profile Social systems in the world And a guaranteed minimum of 100 additional posts per month.
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